In simple terms, a startup is simply a newly established entity that has huge growth potential and a unique business model. That is what makes it different from conventional small businesses. In most cases. Growth may be the most essential purpose of the startup’s success.
Startups are like most businesses a registered company, partnership or organization that has a unique business model that contributes largely to its rapid growth. This is met by integrating a market with a much needed service or product using innovative ways of delivering such service or product, mostly this is achieved in unconventional ways that prove effective to the markets. Often, startups are companies that offer innovative technologies that improve markets and its behavior or activities, this is accomplished by deploying technologies such as the Internet, eCommerce, or Robotics/Computers or even Telecommunications.
How to establish a Startup?
This is entirely up to you and your concept. If you have studied the startup sphere you’d have noticed the culture of successful startups and its founders, they are nothing short of strange characters. This is due to the reason that for a startup to be unique in its own way, so should be the people in it. Successful startups are based on great ideas and some on simple ones. The concept is not of much relevance but more importantly how it is developed, marketed and the minds behind it. The reason for that statement, is simple, a concept can be changed and tuned up here and there to better accommodate the needs of users or customers, but if developed or with the right marketing, the right minds can make Eskimos shame themselves for selling ice at all. Don’t hesitate, have an idea? Get going at it. Understand well, your idea is still crucial, after you.
What is a successful Startup Culture?
Having a startup is a brave move forward as it is, and a very challenging one. Most startups face challenges not always typical to conventional businesses such as your local grocery store. These challenges can range from “How to oust out corporate competitors with almost no budget?” to “How to recruit the perfect sniper team to trigger the right buttons with half the costs?” In most cases, the questions apply to most businesses, yes, even conventional ones, so how is this different? Startups constantly need to think differently to succeed its competitors and for this they need the tools and minds that are beyond the elite that see the red light as a green and dare to dream beyond their own. This is what defines the culture of the startups that succeed. Ever notice that the founders of the most successful startups sometimes seem like a new breed of species? That is because most of them are.
Where to start?
This is entirely up to you and your concept. How simple the concept may be, determines the strategy required to develop it. But where do you really start? First off, start small. Research, planning, strategy are all critical. Start with what is your idea about, and head out from there. To guide you and your idea in the right direction and to shed light, use a startup canvas. Think of a startup canvas as a brainstorm of main ideas with brief points to guide your “project”. Feel free to add a little spice here and there, but keep in mind the simpler the concept and its canvas the better the execution.